For every goal, there’s Grubhub

THE ASK // Create a consumer-facing conceptual wrapper that communicates Grubhub’s brand position (“Grubhub delivers joy, guaranteed”) for all mid and lower-funnel initiatives in Q1. Specifically, the ask included a fresh and unique way to position ‘newness’ for the month of January.

MY ROLE // As the lead copywriter, I worked closely with my design partner to concept and pitch wrappers to key project stakeholders and the VP of brand, acting as a SME on tone, copy, and implementation. I ensured the successful rollout of the creative wrapper by disseminating the creative direction to other writers and designers on my team.