CVS® National Launch

THE ASK // A series of announcement and awareness assets for the launch of CVS® on Grubhub. This project included intricate copy and creative testing during the pilot phase in select markets to ensure success for nation-wide rollout.

MY ROLE // As the lead writer on the project, I worked closely with the stakeholders to identify the winning copy and iterate using those results to ensure that at national rollout, the creative that audiences were seeing was targeted, on-brand, and drove ROI. Variables tested included select convenience items, VP-driven language vs. selection-based language, plus different promotional values.