EXPERIENCE

Proficiencies FIGMA, CODA, Canva, MailChimp, Microsoft Office (Word, PowerPoint, Excel), Google Suite (Docs, Sheets, Slides), Bitly, X, LinkedIn, Facebook, WordPress, Squarespace

Languages English (native), Spanish (beginner), Amharic (Conversational)

Certifications Content Marketing (Hubspot Academy, 2020)

Education B.s., Psychology, Cum Laude

Grubhub, Inc.

Senior Copywriter | February 2023-Present

  • Lead copywriter on complex, multi-phased projects promoting the launch of key partners on Grubhub, such as CVS®, Albertsons, Mercato, and more.

  • Proactively pitched and developed a brand style guide. Working closely with CD, Creative Leads, and senior leadership to socialize the guide to Studio Creative and stakeholder partners as a source-of-truth for all things grammar, style, etc.

  • Acting as a liaison between B2B marketing partners (logistics, driver, and product marketing) and the creative team, resulting in faster turnaround time of deliverables and efficient cross-functional collaboration.

Copywriter | July 2021-February 2023

  • Led copy ideation, development, and execution for email, paid/organic social, and website for the B2C/B2B segments of the business.

  • Acted as the B2B team’s go-to writer for Corporate and Driver Marketing, having a deep understanding of the key KPIs integral to their teams.

  • Actively pitched strategies and brand ideas that differentiate Grubhub from other players in the space, such as The Driver’s Digest, a monthly newsletter to Grubhub delivery partners created to drive engagement, increase retention, and overall satisfaction.

Freelance Copywriter | September 2020-July 2021

  • Created engaging, well-researched, and SEO-optimized long-form content (e.g. blog posts and articles) for businesses in the technology, healthcare, and lifestyle sectors resulting in 5-star feedback upon receipt of work.

  • Actively represented clients’ brand values and objectives during the creative writing process. 

  • Consistently conducted competitive analysis of industry peers to stay abreast of performance metrics.

Catalyst @ Health 2.0

Program Manager | July-Sepetember 2020

  • Oversaw development of draft website copy and creation of short and long-form social media content for launch of a complex, multi-stakeholder innovation challenge for a Big Tech, consumer-facing social media platform.

  • Meticulously proofread and edited marketing intern’s newsletter, email, and social media copy to adhere to company or clients’ unique brand guidelines and voices.

  • Collaborated with team members to map a strategic product launch with a focus on video production and promotion.

Program Associate | July 2019-July 2020

  • Developed exceptional social media, newsletter, and email promotional content for launch and duration of clients’ campaigns. Utilized Canva to conceptualize and create unique graphic ads that ran in tandem with marketing plans.

  • Coordinated strategic paid marketing contracts with industry news leaders featuring display ads, banner ads, and newsletter placements that led to an increase of traffic to campaign landing pages.

  • Researched and implemented data-driven marketing strategies that contributed to an increase of followers for company’s Twitter and LinkedIn, as well as increased engagement on a bi-weekly newsletter that reached 20k+ subscribers.